Logo · Colour · Type · Voice · Templates
- Identity
- Guidelines
- Collateral
Right for you if
- You're launching, rebranding or repositioning
- Your materials look inconsistent across channels
- You want to look as established as you are
Why it matters
Before people buy from you, they judge you. A coherent brand — name, logo, colors, voice, collateral — is what makes a small company look established and a good company look premium. We build identities designed to work everywhere your marketing lives.
Without a plan
- A logo, but no real brand behind it
- Every flyer, post and deck looks different
- Your business looks smaller than it really is
With Madar
- A complete identity system, not just a logo
- Templates your team can use without a designer
- A brand that supports premium pricing
What's included
Everything Branding needs, in one plan.
7 deliverables, planned, produced and reported by the same team — nothing handed off.
- 01
Brand discovery: positioning, audience, competitors
- 02
Logo design and visual identity system
- 03
Color, typography and imagery guidelines
- 04
Brand voice and messaging framework
- 05
Social media templates and profile kits
- 06
Business collateral: cards, profiles, presentations, brochures
- 07
Brand guidelines document your whole team can follow
How we deliver it
Branding, step by step.
Four phases, each with a clear output you sign off before the next one starts.
- Phase 01
Discover
Positioning, audience and competitors — what you should stand for and against.
- Phase 02
Identity
Logo, colours, typography and imagery designed as one system.
- Phase 03
Voice
How the brand speaks: messaging framework and tone for every channel.
- Phase 04
Roll out
Guidelines, social kits and collateral, ready for your whole team to use.
What you get
- 01
A professional identity consistent across web, social and print
- 02
Design assets your team can reuse without a designer on call
- 03
A brand that supports premium pricing instead of undercutting
Questions
Straight answers.
I already have a logo — can you work with it?
Yes. We can build out the rest of the identity system around your existing logo, or refresh it if it’s holding the brand back.
Do you design company profiles and pitch decks?
Yes — company profiles, presentations and sales collateral are part of our creative design service.
How do we get started?
With a free consultation and audit: we look at your goals, your market, what's working now and what's leaking. You get a clear proposal with channels, budget, timeline and the KPIs we'll be judged on — whether you work with us or not.
Who owns the accounts and the work?
You do. Your ad accounts, your analytics and your content stay yours, with full access from day one.
Works well with
